## Why Image Size Matters

A 1-second delay in page load time reduces conversions by 7%. Images are responsible for ~50% of average webpage weight.

## Lossy vs Lossless Compression

**Lossless:** Reduces file size by removing metadata. Quality is identical to the original. Best for logos, screenshots.

**Lossy:** Discards visual data imperceptible to the human eye. Achieves 60–90% size reduction. Best for photographs.

## Choosing the Right Format

| Format | Best for | Transparency |
|——–|———-|————–|
| JPEG | Photos | ❌ |
| PNG | Screenshots, logos | βœ… |
| WebP | Everything | βœ… |

**Always convert to WebP** for web use β€” 30% smaller than JPEG at the same quality.

## Step-by-Step

1. Open the Image Compressor
2. Upload your file
3. Adjust quality to 75–85% for photos
4. Download

## Real Results

A typical unoptimized photo: **4.2 MB JPEG β†’ 340 KB WebP** at 80% quality. That’s 92% smaller.